Advertising is on the rise on YouTube, but 'little ones' won't get paid .

  

  YouTube currently pays a share of advertising revenue to YouTubers who are only subject to monetization policy. But very soon this scenario will change. Small YouTubers, who are not covered by the monetization policy, or do not have enough logistics to deal with YouTube, will also be covered by advertising. 

 According to the BBC, the videos of such small YouTubers will be advertised, but YouTube will keep the entire advertising revenue. That is why the famous video streaming giant site is also changing its terms. This means that ads will grow on the entire platform. According to the current rules, if a YouTube channel has more than one thousand subscribers and watchtime exceeds four thousand hours in a year, that channel can apply for monetization. According to YouTube, small YouTubers can apply if monetization is appropriate and earn money from advertising. "It simply means that small manufacturers who are not part of the program, They will get viral success without any advertising money. ” - Says author and journalist Chris Stokel-Walker. However, producers can use this success to earn money in alternative ways such as sponsorship or presence. But even then, YouTube's decision seems strange. - said Stoke-Walker. He added: "YouTube is already making a lot of money. It's a policy change that will increase problems with ordinary developers, who often feel that YouTube is doing business with their content, without giving them the right share - or without recognizing the success of the platform. "